Ikea
Today I’ve been tortured by one of the brightest business ideas of the millennium, the half do-it-yourself system of selling furnitures directly from the stockroom, have people collect the orders themselves and putting together crappy boards at home having fun as if they were children again in front of a Lego box. The capability of maintaining overall fair quality over excellent prices drives people love the store. I personally find the furniture design flat and boring and the made of wood very flimsy, but it’s still the only option you have if you need brand-new stuff , have time to waste to assemble em and a low budget (and here comes the foxy trick while they send you home with a smile someone behind the desk knows that at least 20% of the customers will never be able to install the goods or better, will end up damaging some piece and going back to the Ikea buying new screws or spare parts…no wonder why they have a huge line in the customer service desk and a copious number of counter desks). Another backstab is making you wonder around a store which is slyly organized in a way that you are going zig-zag all around the warehouse thinking that is incredibly huge, meantime you can observe their perfect expos which you’ll never be able to replicate by the way , but the best part is making you believe that there is always something missing at your place. Icing on the cake comes when they never show you the finished price but they tag every single component of a piece, so that you see a cheap price on the door, then you open the closet and realize that there is another price tag for the inner part, then another for the bottom part, then for the handle and so forth…well, no comment.
Anyway, after spending almost 7 hours in the store today (seriously, we even had dinner in there), going crazy to order and make the furniture match, various complaints, wrongly priced items and after my grandma wrote a 2000$ check at the cashier, my vision got blurry and I almost fainted in the shop. I came out alive, but with a terrible headache and blasted by their endless tagged consumerism. Long live to the antiques!
1 Comment
I agree with you.
I don’t know why Ikea could run such a succsseful business…
They really should have thought more for those poor inchoworms and incompetent zombies.